"POPOMOMO stands for post-postmodern movement. Instead of floating in relative perspectives and endlessly reworking the past, Popomomo focuses on the new and true; creating idea — as opposed to trend — based pieces."
A label I came across not while researching eco labels but I just loved their concept and they just happen to follow a sustainable philosophy as well. In love.
It's nice somehow that their ethics aren't used as a marketing strategy but just part of the packet. It would be even nicer to think that one day the reality would be that every company has a code of ethics they make public and adhere to work sustainably. In Europe we might be getting closer to that utopic idea, as evironmental awareness has been present for the last 30 years... but in developing countries like Indonesia the reality is somewhat different. The behaviour of the people has not changed much; however technology, the materials and technology have... suddenly and rapidly. Only 20 years ago most food was served on banana leaves that you could throw into the rivers. Now with the very large presence of plastic, it is still commonly asumed that when plastic bags are thrown into rivers, they are taken care of (some magical rivers huh). In fact it takes 500 years for them to decompose. (Keyword: plastic beach. Also the title of the new Gorillaz album addressing environmental issues. Imho, no where as strong musically than the first album but lyrics to make you think).
While I am preparing for a presentation I am giving at a design school about ethical fashion, I am also wondering just how much of this information will be processed when the basic background knowledge or even interest in our environment and the attached issues...The truth shall be revealed at question time.
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