Friday, 20 March 2009

Hand me down Howies



This week made clear: it's spring! On Wednesday was spent in lotus position on a rooftop on a woolen blanket with tea lights in jam jars (long live jam jars!) and bottles of wine, kept warm in woollen Fjallraven/Barbour Katie K jumpers; it had been sunny, hazy and mild all day. Daffodils, cherry blossoms, cardigan weather. Mhhmmmmmmm...

On that rooftop, Katie came to talk about Howies clothing and how awesome they were. I didn't know them (gasp!) and looked 'em up the next day. Indeed, awesome the are. One unique concept is 'Hand-me-downs' http://hmd.howies.co.uk/ : "These products have been made to last. So that one day you can hand them down to someone else. And they can carry on their little journeys.". High quality, organic, classic garments&accessories made not only to last your whole lifetime but the one of the next person you hand it down to (with a 10 year guarantee). They achieve vintage status by actually being worn for tens of years as they will last that long, and not washed down and treated with chemicals for a vintage look that is fashionable and disposable. Same concept with their jeans all being raw selvedge denim. After flicking through their website, blog and brand history they come across as creative, chilled dudes I'd want to sit on rooftops or have bags&clothes-making sessions with.

1 comment: